Co-Selling

Selling with Microsoft, not just alongside it.

Co-sell status looks simple on paper and rarely works in practice. We help partners build the parts Microsoft's own sellers actually respond to — not just the Partner Center paperwork.

What Good Co-Selling Looks Like

Six things that separate real co-sell from a Partner Center listing.

Aligned to Microsoft's own GTM Your pitch maps to Microsoft's current solution plays and campaign priorities — the reason a seller has to bring you into a deal, not just permission to.

Deal sharing, done properly Referrals flow both ways through Partner Center's co-sell workflow, logged and tracked so credit and consumption attribution land where they should.

IP co-sell ready status The designations and validated solutions that unlock Microsoft seller referrals and co-sell incentives in the first place.

Real relationships with real sellers Account executives and specialists who know your name before the deal, not a partner discovered cold in a referral queue.

A transactable Marketplace offer A live, transactable listing in Microsoft's Commercial Marketplace — Marketplace-first co-sell is now the default path Microsoft pushes deals through.

Consumption properly attributed Azure usage correctly tagged to your partner ID, so it counts toward the co-sell and incentive standing it should.

Get even a couple of these wrong and referrals dry up quietly — no warning, just a Partner Center dashboard that stops filling up.

Co-Selling Services

Three ways to engage.

Co-Selling Health Check

The entry point: an independent read on your current co-sell readiness, Partner Center hygiene, and Microsoft GTM alignment.

Ongoing Co-Sell Advisory

Monthly support building and maintaining the Microsoft seller relationships and deal pipeline that actually drive referrals.

Co-Sell Readiness Sprint

A focused engagement to reach IP co-sell ready status and get your first Marketplace offer live.

Selling with Microsoft, not just alongside it.

Six things that separate real co-sell from a Partner Center listing.

Three ways to engage.

Not getting the Microsoft referrals you expected?