Built by the person who built the partnership.

Tim didn't come to this as a consultant studying the Microsoft partner programme from the outside. He helped found Transparity and, as its Chief Partner Officer, owned the Microsoft relationship end-to-end — and did it while the business itself grew from a small business into the UK's most accredited pureplay Microsoft Solutions Partner. The designation strategy, the incentive and funding management, the Microsoft account relationships, the go-to-market alignment: he built and ran all of it, at a scale most people in the channel never get close to.

That work is what took the business to become one of the UK's most accredited pureplay Microsoft Solutions Partners — all six Solutions Partner Designations earned and renewed under the original structure, Azure Expert MSP status achieved, and the UK's first Microsoft Frontier Partner designation secured. None of it was inherited or theoretical. Every designation had to be earned, defended and renewed as the business grew and as Microsoft's own requirements moved — and as the programme changed again with the recent move to three Solutions Partner badges.

Partner Edge exists to put that same experience to work for other partners, and for the firms buying, selling or investing in them. It's partner-side only: no competing customer delivery work, no conflict of interest — just the same playbook that took that business from small to leading, applied to yours.